Regulars.

AI guest analysis · for holiday parks

Regulars AI analyses your whole guest list, and finds the bookings you're missing.

Keep your regular families: it flags who's overdue and writes to them first.

Refill your quiet months: it invites back the families who drifted off.

Get your free auditSee how it works

Connects to NewBook and reads every data point

Booking system

NewBookconnected

Regulars AI

reads

  • Every stay, and which week
  • Years running, and the gaps
  • Cabin or site preference
  • How far ahead they book
  • What a season of them is worth
  • What they've spent with you

Segments your guest list, shows where the money's missing

Your guest list1,063
  • Your regulars$63,000 overdue right now225
  • Slipping away$276,500 a season, missing314
  • Everyone elseCame once, or new this season524

Down $276,500 across 314 families.

Ranks who to win back, by value and likelihood

Glen Hayes

Gone quiet3 Junes runningLast stay Jun 2023

Every June, 2021–2023 — standard cabin, ~$800 a stay. Then nothing: two winters missed. His week's free this winter, and no one's asked him back.

Regulars AI · analysing

Writes and times the outreach for the best chance

BehaviourTimingAI generatedRebookPersonalised
Hi Karen, the second week of January has been yours six years running, and you'd usually have booked by now. Want me to pencil you in?

How it works

  1. 1

    Connect your booking system

    We connect a read-only API from NewBook, audit every booking in your system, and sort every family into seven groups.

    Your guest list

    1,063

    straight from your booking system

    R
    • Booked for next season$75,000 already booked61
    • Not due yetExpected later in the year119
    • Running late$63,000 overdue45
    • Missed last year$143,800 down on last year150
    • Gone quiet 2+ years$132,700 a season, gone since 2023164
    • Came onceNever came back468
    • New this seasonFirst stay this year56

    The three highlighted groups are where the missing bookings are: 359 families, about $339,500 a season between them. No tagging, no lists to maintain: every family lands in one group and moves on its own.

  2. 2

    It reads every data point

    • Every stay, and which week of the year
    • How many years running
    • The cabin or site they always take
    • How far ahead they book
    • What a season of them is worth
    • How they like to be contacted

    Her records in NewBook

    • Jan 20207 nights$1,050
    • Jan 20217 nights$1,180
    • Jan 202210 nights$1,750
    • Jan 20237 nights$1,362
    • Jan 20247 nights$1,370
    • Jan 20257 nights$1,466
    Standard cabin, every stayBooks about 196 days aheadOK to text · quiet hours on
    R

    Karen White

    strong6 Januarys running

    Karen has stayed six Januarys in a row, always the same standard cabin. She normally books about 196 days ahead. Nothing on the calendar this year.

    20212223242526
    Spends a year
    $1,466
    With you so far
    $8,178
    Regulars AI · analysing
  3. 3

    It finds your revenue opportunities

    Next season's bookings, compared against every season before: which families are due back but haven't booked, and what they're worth.

    By number of people1,063 guests
    225314468
    By money that comes back every yearwhat next season is actually worth
    $187K$61K
    • Your regulars
    • Slipping away
    • Came once
    • New this season
  4. 4

    It picks who to contact

    Every regular is tracked against their own booking rhythm and flagged the moment they fall behind it. Lapsed families are ranked by what they used to bring. First-timers due back soon get a nudge before the habit fades.

    today
    Jenny ColemanBooked back in February
    Karen White36 days past her usual point
    Luke PriceNot due until October
    JFMAMJJASONDJF
  5. 5

    It writes the note, you approve it

    Drafted from that family's history, in your voice. Approve, edit, or skip.

    Karen White

    note 2 of 9 this week

    2nd week of JanuaryStandard cabinBooks by July6 years running

    Karen, six Januarys in a row you've had the standard cabin for the second week, and you'd normally have locked it in by July. Your week is still open, but the calendar is filling fast. Want me to hold it before someone else takes it?— Rob

    ApproveEditSkipNothing sends without you
  6. 6

    You get one short list a week

    Eight or nine names, ranked by what's at stake. Cleared between checkouts. The Outcomes page counts the bookings that come back, so you see what it's earning.

    This week

    9 families

    • Sharon Bell$2,340

      4 Januarys running · waterfront cabin · 28 days past her usual booking time

      Text
    • Melissa Harris$1,905

      3 Januarys running · waterfront cabin · 34 days past her usual booking time

      Text
    • Scott Russell$13,337

      6 Januarys running · waterfront cabin · worth a call, not a text

      Ring
  7. 7

    Outcome

    Keep the families you have

    A family who's come seven Decembers doesn't announce they're leaving. They just don't book. Regulars flags them the week they're late, while their spot is still there. And first-timers get a note at the right moment, so one good stay becomes a tradition.

    Their usual booking time passes

    Without Regulars
    quietquietSomeone else books their site
    With Regulars
    Flagged the same weekYou approve a noteThey book
    JulAugSepOctNovDecJan

    You find out

    months later

    when someone else books their site

    You find out

    the week they're late

    while their spot is still there

  8. 8

    Outcome

    Refill the quiet months

    Past guests are the cheapest bookings you'll ever win. No commission, no ads, and they already know the park.

    627095645075616557555560
    JanFebMarAprMayJunJulAugSepOctNovDec

    Stays by month, every year on record. January carries the park: 718 stays to February's 124.

    Families who used to come that month and have gone quiet. Not strangers: past guests, already in your booking system with a number and a history.

Your current setup

Your booking system sends confirmations, pre-arrival emails and post-stay follow-ups. Every one is triggered by a booking that exists. Nothing fires when a family doesn't book.

Your email tool can blast everyone who hasn't stayed since some date. One cutoff, one generic message, a list built by hand.

Chain and agency marketing sells the brand: ads, SEO, newsletters. None of it knows your regulars by name.

With Regulars

It watches for the booking that didn't happen: every family measured against their own rhythm, flagged the week they're late.

Every message is written to one family from their own history: their week, their cabin, their years with you.

It works your own guest list, in your name, and stops the moment a family books.

Start here

We'll audit your guest database, free.

You set up nothing.

  • We connect to your NewBook and read your booking history.
  • We send back one page that shows where you stand: your repeat-family share, which regulars have gone quiet, and what they're worth.
  • If the numbers make you money, subscribe. If not, keep the audit.

Your data is used only for the audit, shared with no one, and deleted within 30 days.

Questions parks actually ask

Is this spam?

It's designed not to be. Regulars only contacts your own past guests, only where their profile allows marketing contact, and never anyone who's opted out anywhere. Every text carries "reply STOP", every email has one-click unsubscribe, and an opt-out is honoured everywhere, permanently. Under Australia's Spam Act you can message your own guests when they'd reasonably expect to hear from you, and that's exactly the lane Regulars stays in: your name, your park, families who've stayed with you. Nothing sends until you approve it.

Will this mess with my booking system?

No. We read your data through NewBook's own API and write nothing back, except an optional note on the guest's file saying you contacted them.

What do I have to set up?

Nothing technical. As part of the free setup we ask NewBook support to enable read-only API access for your account, using the exact wording they need, and we handle the rest. It takes them a few days at most.

What if I'm not on NewBook?

RMS Cloud support is next on our list. Leave your email and we'll tell you the moment it's ready.

Who sends the messages, you or me?

They come from your park: texts from your park's own number, emails signed with your name, replies land with you. Regulars drafts, you approve. If you edit a note before approving it, future drafts sound more like you.

Does it use AI?

For the writing, yes. It drafts each note from that family's own history so it reads like you wrote it. The part that decides who's overdue isn't clever at all: it's their own booking pattern and a calendar. We'd rather be right than sound sophisticated.

What does it cost?

The setup and the audit are free. After that it's a monthly subscription; we're settling the exact price with our first parks. The deal stays simple: the Outcomes page does the maths on your own bookings, and if it doesn't clearly pay for itself, quit. Cancel any time.

More questions? Here's how the NewBook API key works.